EXPERIENCE FOR HUMANITY
OAO, based in Tokyo and Kyoto, is dedicated to pursuing exceptional comfort and refined beauty. Through our products, we aim to deliver inspiring experiences that resonate with the senses and the heart, supporting urban living in a way that allows us to thrive both physically and emotionally as human beings.
Footwear Crafted for Creators.
In close dialogue and collaboration with creators across diverse fields such as designers, artists, architects, photographers and more, OAO supports their work through thoughtfully designed products that embody their spirit and vision.
Offering comfort that endures long hours of creation and travel, a presence that blends seamlessly with urban life, and a quiet subtlety that doesn’t distract from focus, OAO’s products are designed to eliminate the challenges and noise that creators face in their daily routines.
At the same time, these products are not mere tools but sources of inspiration. By weaving together material, structure, and concept within minimal forms, they deliver experiences that resonate with the senses.
Comfort Engineered with Advanced Technology.
To deliver an inspiring walking experience in the city, OAO integrates high-volume soles designed for exceptional comfort. These soles provide superior cushioning and responsiveness, minimizing fatigue and reducing impact on the feet.
The three-layer construction features advanced technology from Vibram: soft, thick EVA for lightweight shock absorption, durable Megagrip rubber for traction on wet surfaces, and a TPU plate that offers both support and propulsion.
Combined with a last tailored for Japanese feet, natural cork insoles, and a traditional leather shoe construction method known as "lasting," the result is a remarkably secure fit, one that feels almost weightless underfoot.
Refined Craftsmanship from Skilled Artisans.
OAO's leather shoes are crafted one by one by skilled shoemakers in Tokyo and Osaka. More than a single process and over 100 meticulous steps, from carefully sourcing premium materials, precision cutting and sewing of leather, to sole attachment and final finishing are all carried out domestically in Japan.
For its domestic footwear production, OAO selects only the finest Japanese leathers. Among them is the renowned Tochigi Leather, naturally tanned with mimosa bark, celebrated worldwide (including by luxury maison brands) for its elegant aging and rich character.
In addition, OAO’s artisans have developed an exclusive original leather called Davide Leather, crafted with an uncompromising focus on texture and refined quality. This relentless pursuit of superior leather, both sourced and innovated in-house, defines the essence of OAO’s craftsmanship.
Commitment to Effortless Wear and Waterproof Performance.
The act of removing and wearing shoes is a firmly rooted tradition in Japanese life.Through OAO’s products, the goal is to eliminate the stress hidden in these brief moments, allowing a seamless blend of beauty and comfort to be experienced.
Various easy-to-use closure systems are adopted across OAO’s lineup, including smooth zip closures, smart lace systems that balance adjustment and secure fit, and magnetic buckles that open and close with a simple touch.
Waterproof models like FOUNTAIN utilize waterproof leather and nylon materials, while all products can be enhanced with a water-repellent coating option applied post-production, offering functional elegance suitable for a variety of weather conditions.
All Products Available for Fitting at OAO HAUS.
OAO HAUS is a private, reservation-only showroom and the only place in Japan where every OAO model is on display. It offers personalized product explanations and fitting experiences.
Due to the reservation system, fittings are available for two parties per session. The showroom is conveniently located within a six-minute walk from Daikanyama Station. The address is provided in the confirmation email after booking.
About OAO Retailers.
OAO products are available for fitting and purchase at a limited number of select shops both in Japan and internationally.
Please note that stock availability may vary by store and timing. It is recommended to contact each retailer directly to confirm current inventory before visiting.
MOVE THE SOUL
Every individual is the creator of their own life. Our mission is to provide extraordinary experiences for people living in the modern age, nurturing both body and mind, to realize their unique "One And Only" well-being and enhance their creativity.
