A collaboration project between OAO and “ADVANCED RESEARCH,” an Instagram curation account made up of members across Europe with a focus on Berlin, was announced on June 25 during Paris Fashion Week.

On the day of the announcement, a preview event was held in the heart of the Marais district, an area lined with numerous galleries during Fashion Week. Around 300 buyers, content creators, and prominent figures from the fashion and sneaker scenes, who were staying in Paris during the period, attended from various countries, bringing energy to the preview event.

The event featured a DJ set by local French techno DJ Teki Latex.

SHELLE for ADVANCED RESEARCH is scheduled to be released from late August to early September at OAO HAUS, the OAO online store, and select retailers.