OAO® on the fashion and culture magazine “GRIND” Vol. 106
2023 Spring/Summer “The Suburbs”

OAO is a shoe brand based in Tokyo and Kyoto. One of its appeals lies in its craftsmanship, which brings together urban design and high performance. At the same time, its products, based on black and white with generous use of negative space, have a depth that allows them to accompany a wide range of scenes in everyday life.

When linked with styles rooted in street culture, what emerges is not only their role in supporting the feet in urban life, but also their presence as a foundation that reflects culture.

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